ABOUT MW ASSOCIATES
MW Associates is the premier marketing & PR firm for the global electronics manufacturing industry.
With a special focus in B2B, and over 40 years of experience in the industry, Megan Wendling and her team of professionals has the clout and connections necessary to turn a company into a brand. MW Associates has represented hundreds of the most renowned brands in electronics manufacturing, and works closely with every major industry trade show, publication and manufacturer’s rep in the world.
We will strive to put our clients’ best foot forward in everything we do. We are the ONLY marketing firm dedicated to the electronics industry, this is our niche.
OUR SERVICES
MW Associates is a full-service firm, and unlike other marketing agencies we do not bill by the hour or project. Our clients are able to utilize ALL of our services, as frequently as they like. We like to refer to ourselves as the ‘Club Med of marketing firms’.
Here is a general overview of some of our services available:
- Press release creation, distribution, and tracking
- Editorial creation, placement, and tracking (i.e. CEO interviews, company profiles, customer testimonials, technical papers, etc.)
- Graphic design
- Email blast creation and distribution to our curated lists
- Print & web ad design and placement (including media planning and buying)
- Award entries for all major industry awards (MWA boasts a 94% win rate for all contests entered)
- LinkedIN management and posting
- Event planning (corporate dinners, open houses, demo days, etc.)
At MW Associates there is almost nothing we can’t handle! Email billing@meganwendling.com today to schedule a free consultation!
MEET THE TEAM
Megan Wendling
President
.Megan has over 40 years of experience in the electronics industry. As President of the #1 electronics marketing agency in the world, she has helped her firm and clients win a combined 5,000 awards over the last 20 years. Megan is proud to run a company that currently represents 50 of the top electronics companies and contract manufacturers worldwide. Over the past decade, Megan has been named a Certified LinkedIn Influencer with over 25,000 connections, advised Fortune 500 companies, guided several startups from inception to launch, and been awarded the SMTA Councilor of the Year Award 10 years straight.
Jenny Popp
Vice President
Jenny Popp has been with MW Associates since 2002 and a part of the electronics manufacturing industry since 1998. As the vice president, she is responsible for liaising with clients and the members of the industry press. She focuses on writing and technical editing of articles, white papers, case studies, marketing materials, press releases and interviews and has collaborated on a book project. Jenny has almost three decades of industry experience, having come to MW Associates from PennWell Corporation. She has a background in business-to-business publications, marketing and public relations. Jenny earned a Bachelor of Arts degree in Print Journalism from the University of Wisconsin-Whitewater in 1998.
Mickie Bourns
Digital Marketing & Communications Manager
Mickie Bourns joined MW Associates in 2019 and serves as the digital marketing and communications manager. She is responsible for developing and managing customized email marketing campaigns, newsletters, website content, LinkedIn content and social media initiatives. Mickie also works directly with clients to develop personalized digital marketing programs and provides monthly media coverage reports. Over the course of her career with MW Associates, she has expanded her responsibilities to include client communications, digital content development and marketing strategy. Her work helps clients increase their visibility and engagement across digital platforms and industry media.
Chloe Saunders
Client Services Manager
Chloé Saunders joined MW Associates as the client services manager, where she is responsible for working directly with clients to coordinate public relations and marketing initiatives, develop strategic communications programs, and manage editorial opportunities. She has experience in B2B marketing, public relations, account management, content development and business development, with a focus on technology and electronics organizations. Chloé also has experience producing podcasts, videos and executive video interviews, as well as developing social media and LinkedIn content. She will work with clients throughout the MW Associates portfolio, with a particular focus on supporting the agency’s growing European client base.
Jack McCarthy
Technical Writer & Communications Specialist
Jack McCarthy joined MW Associates as a technical writer and communications specialist. He is responsible for writing press releases, editorial articles, case studies and other marketing content; conducting client and executive interviews; developing industry award submissions; and supporting social media initiatives. Jack brings a combination of technical expertise, client-facing consulting experience and communications skills to MW Associates. He earned a Bachelor of Science degree in Computing and Information Technologies from Rochester Institute of Technology and has experience working with complex technology solutions, project management, technical consulting and client relationships. His technical background enables him to understand complex products and technologies and translate them into clear, compelling content for industry audiences.
WHAT OUR CLIENTS SAY
Jayne Carthy
VP Sales & Marketing, Absolute EMS
MW Associates, runs a different type of Marketing firm. They go beyond look and feel. They have the publishing power to get your messages into print, both digitally and hard copy, and transmitted around the world. This allows your targeted customers to learn about you, when the timing is right for them. This is powerful, efficient, successful, and perfect for today’s busy world.
Robert Boguski
President, Datest
Through our relations with MWA we have made many valuable and lasting personal and professional friendships and contacts. Not to mention new customers. In an industry where networking is of vital importance, Megan and her associates bring the network. It matters.
MB Allen
Manager Applications & Sales, KIC
‘Connected’ is how I would describe Megan Wendling and Wendling Associates. Megan and MWA is known around the world as the premiere public relations company . Mentoring companies with marketing knowledge, tools and relationships is a key to her success. We at KIC have reaped the rewards of her skills and appreciate the relentless hard work of Megan and her colleagues.
MW ASSOCIATES PROUDLY SUPPORTS:
